Hrithik Roshan to endorse Sony Ericsson mobile

Sony Ericsson announced Bollywood heartthrob Hrithik Roshan as their brand ambassador for India and SARC region at a media meet held in Yashraj Studio today afternoon. Hrithik wore a red Sony Ericsson t-shirt and posed with the mobile for media on the occasion.Venue: Yashraj Studio, Andheri, Mumbai.